About UpRight Science

Sanjeev Sharma, MD, MBA, earned his undergraduate and medical degrees from Ontario's McMaster University and completed his postgraduate medical training at University of Toronto. He then spent nearly two decades as a physician specializing in emergency medicine at North York General Hospital, Trillium Health Partners and the William Osler Health System. But he came to realize that business skills would be needed to make the kinds of changes he thought that the combination of technology and medicine would require. So he returned to school, earning an MBA from Wilfrid Laurier University.

With his brother, Sunil, he founded Wellpoint, an occupational health services company. After a successful exit, he then was a founder of Highmark, the company that developed the FDA-cleared Software As A Medical Device balance technology that UpRight is bringing to the market. His goal: to make the technology's ability to collect neurological data that makes balance information a key physiological marker that will guide medical treatments.

Terry has a background that spans marketing, technology and finance. He started his career at the ad agency Ries Cappiello Colwell. In 1979 he left to start Cappiello & Chabrowe, an agency focused on the technology and luxury consumer goods sectors. In 1996, Terry was one of the founders of eMarketer, which grew to become the leading source of research and analysis on digital marketing, media and commerce. From 2000-2005 he was also a managing member of the Beehive Ventures venture capital fund, which invested in internet startups. From 2005-2012 he was COO of eMarketer, and became CEO in 2012. He led the sale of the company to Axel Springer in 2016 and stayed on as CEO until the end of 2019. He had been enjoying a less hectic life, spending some time on the boards of several early-stage companies, but the opportunity to get involved with UpRight, and potentially help millions of people, as well as making balance the Sixth Vital Sign in medical practice, has lured him back into the business world.

Marsha Newman is a 30-year founder and leader in security and life-safety technology. She is Co-Founder of AMP, where she led the creation of emCall and its portfolio of U.S. and international patents in personal emergency response systems. Earlier, she was Co-Founder and President of Assessment & Control International, developing advanced monitoring solutions that protected some of the world's most sensitive sites. Throughout her career, Marsha has translated mission-critical safety challenges into scalable, real-world technologies. At UpRight Science, she brings deep industry expertise, strategic positioning, and thought leadership to shape the company's voice at the intersection of digital health, fall prevention, and the longevity economy—driving awareness, partnerships, and credibility among healthcare providers, institutions, and public-sector stakeholders. A graduate of the University of Michigan, she has authored numerous articles in leading security and life-safety journals.

Joseph Shurman, MD, received his medical degree from Temple University Medical School in Philadelphia, Pennsylvania. He then had a rotating internship at Chestnut Hill Hospital in Philadelphia, followed by an anesthesia residency with Harvard Medical School, Massachusetts General Hospital, which included a three-month pediatric anesthesia and intensive care rotation at Philadelphia Children's Hospital. He was an anesthesiologist and pain consultant, as well as Chair, Department of Anesthesiology, Scripps Memorial Hospital, Medical Director of Clinical Research, and Chair of Pain Management Anesthesia Service Medical Group. a member of the International Pain Society, the International Society of Anesthesiology, the American Society of Anesthesiology, and the Regional Anesthesia Society. His current focus is on clinical research, and forensic expertise with concentration on defending physicians and on neuropathic injuries, mainly related to falls. He also spends a great deal of time on the health and therapeutic benefits of the arts, specifically with the San Diego opera /opera for kids, and the La Jolla Music Society. One of the goals of this work is to combine major academics from Scripps UCSD with artists, creating content for CME conferences. Dr. Shurman also lectures both nationally and internationally on chronic pain and pain management.

Frederick "Ted" Carrick is the Professor of Neurology at the University of Central Florida College of Medicine; Adjunct Professor at the MGH Institute of Health Professions in Boston; and Professor of Neurology and Senior Research Fellow at the Centre for Mental Health Research, in association with the University of Cambridge. Dr. Carrick has published papers addressing brain trauma from concussion, blast injury and stroke. The PBS documentary, Waking up the Brain, was based on his clinical work. He was also featured on an ABC Nightline News documentary featuring his successful treatment of brain injuries. He has long been a widely sought-after clinician for functional neurology by A-list professional athletes and global entertainers.

Bruce Tully has more than 30 years of experience in investment banking and private equity. He spent over two decades with Bankers Trust Company and its investment banking subsidiary, BT Securities Inc., where he served as a Managing Director. His responsibilities included acquisition financing, mergers and acquisitions, derivatives, and participation in the firm's private equity activities.

Following his tenure at Bankers Trust, Mr. Tully was active in private equity and venture capital through roles with Beehive Ventures LLC and Investcorp, and through his work as a private investor.

He has served on the boards of several companies, including Purepac Pharmaceutical Company, Harborside Healthcare Corporation, and eMarketer, Inc.